BY JAY E. ADAMS Always Avoid Alliteration—as you see it in the title of the article and in this heading. When alliteration comes naturally, that is one thing. On such rare occasions it might not only be permissible but also helpful. But preachers who think that they must make each point begin with the same letter too often end up forcing an unnatural word (one that doesn’t really say what you would like it to say) into play just to do so. If they believe their practice